US Masters Swimming Partners with INFINIT Nutrition

by USMS

March 21, 2016

Custom nutrition, created just for Masters swimmers

Cincinnati, Ohio and Sarasota, Fla., March 21, 2016—INFINIT Nutrition and U.S. Masters Swimming announce a unique partnership that includes the creation of a custom line of sports drinks formulated specifically to meet the needs of Masters swimmers.

INFINIT Nutrition was founded in 2004 and produces premium custom-blended sports drinks scientifically formulated for individual athletes and for a variety of sports. Each formula is made with all-natural ingredients and is designed to be a complete nutrition resource, thus eliminating the need for additional supplements such as gels, bars, and salt pills.

“Our relationship developed organically after designing some swim-specific custom blends for a product review,” says Michael Folan, founder and president of INFINIT. “People in their National Office were familiar with INFINIT and our ability to create unique solutions for individual athletes. After they saw our customization abilities firsthand, the partnership just seemed like a natural fit. They were excited to find a nutritional product that would work for their diverse membership.”

“The USMS population includes adult swimmers from 18 to 100 years old with a wide range of fitness levels and goals. We’re thrilled to partner with INFINIT to provide customizable nutrition options for USMS members,” says Kyle Deery, USMS’s marketing director. “Furthermore, INFINIT has shown a clear commitment to the swimming community by offering a percentage of sales back to the Swimming Saves Lives Foundation, which provides resources for adult learn-to-swim programs.”

INFINIT’s U.S. Masters Swimming formulas will include a variety of blends: Low-Sodium Mix, Open Water Mix, Low-Calorie Mix, Training Mix, and Race-Day Blend.

About INFINIT Nutrition, LLC

INFINIT was started in 2004 introducing a customizable, isotonic, all-in-one nutrition solution that naturally maximized the performance for endurance athletes all over the world. INFINIT fuels many top collegiate and pro athletes, and has been used at various elite competitions including the Summer and Winter Olympic Games, the Tour de France, and the Indy 500.

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U.S. Masters Swimming encourages adults to enjoy the health, fitness, and social benefits of swimming by providing more than 2,000 adult swimming programs and events across the country, including open water and pool competitions. USMS’s nearly 70,000 members range from age 18 to 99 and include swimmers of all ability levels. The nonprofit also trains and certifies coaches and provides online workouts, a bimonthly member magazine, monthly newsletters, and technique articles and videos at usms.org.